KISS visits newborns at Mount Sinai Hospital in support of Rock N’ Stroll
KISS rock stars Gene Simmons and Paul Stanley visited Mount Sinai Hospital’s Mothers and Babies unit in Toronto on August 13, 2014 to lend support of the hospital’s new fundraising walk, Rock N’ Stroll™. The event will support the critically-important care of high-risk births, an area of care Mount Sinai leads in internationally (visit http://www.mountsinai.on.ca/ for more info). The marketing campaign for Rock N’ Stroll™ has garnered lots of attention around Toronto due to the support of the rock community who donated the use of their iconic images for posters of babies dressed up as the rock stars. Musicians who have supported the campaign include: KISS, Elton John, David Bowie, and Slash. As one of the largest perinatal centres in North America, Mount Sinai delivers 7,000 babies per year. Two-thirds of the pregnancies Mount Sinai cares for are considered high-risk. High-risk pregnancies can include mothers with chronic health conditions such as heart disease or diabetes or other factors including maternal age or a pregnancy with multiples - twins or triplets. Both mothers and babies often require increased monitoring and special interventions or treatments. The funds raised through Rock N’ Stroll™ will help support the resources, facilities and equipment needed to deliver Mount Sinai’s specialized high-risk obstetric care. The event will take place on September 28th at Earl Bales Park. Visit http://www.rocknstroll.ca/ to sign up. Subscribe to Mount Sinai Hospital's youtube channel for more updates.